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The Facts

The Coupon Clearing Bureau determined that:

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Coupon usage is growing strongly in SA -
The demand is there
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65% of coupons motivated new business
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52% of coupons motivated brand switching
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Shoppers all say, if coupons are distributed they will
be used
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Coupons have been used in SA since early 1970’s
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The South African coupon industry is only at about 15% of its full potential

Coupon Benefits

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Maintain Market Share by Rewarding Loyal Customers
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Attract New Users From Competitors
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Enhance Sales
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Encourage More Feet To Your Door
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When you offer a coupon the same customer is more likely to buy additional items that carry a full profit margin
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Coupons allow you to measure the effectiveness of your advertising
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Increase Repeat Business and Purchase Frequency
dot Coupons are a Powerful & Flexible Marketing Tool
dot Launch New Products/Services
dot Build Brand Equity

 

Why the Coupon Booklet?

dot The Booklet is a flexible marketing tool for any marketing campaign
dot Loyal customers can be rewarded with great savings
dot The Booklet size is convenient for shoppers
(small enough to fit into a handbag)
dot High quality print associates your brand with quality
dot Perforated Coupons tear off easily while the advertisement remains for increased exposure
dot The discounts offered will ensure that:
  dot1 The booklet will not be discarded
  dot1 The booklet is used to determine where to shop or visit
  dot1 The booklet will be kept for the validity periods of the offerings and longer for reference
 
 

 

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