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Twelve Tips For Effective Coupons

Tip 1...Make A Substantial Offer!

dot Offer Discounts...R50.00 Off, 60% Off
Percentage discounts are only good when they are high percentages & the value of the product/service is well known. Rands Off work best.
dot Offer Bonuses...Buy One/Get One Free, or 2 Free with Each Case Ordered! or Free Drop Cloth with Each Gallon of Super Paint, etc.
dot Offer Premiums...Offer premiums for a presentation, for a trial order, for a subscription, for a demonstration, for a new customer referral, for an order amounting to Rxxx or larger, etc.
dot Offer Free Information...FREE booklet, FREE brochure, FREE estimate, FREE samples, FREE trial, FREE consultation, etc.

Tip 2...Use Bold, Commanding And Specific Headlines!

Save R50.00 on Any Portable TV....This Month Only!
dot FREE BROCHURE...Beauty Secrets for Career Woman!
dot Free Catalogue Saves YOU 70% on Office Supplies!
dot Rent 2 NEW RELEASE Video Movies--Get 1 FREE!
dot Buy 1 Dinner Entree--Get 1 FREE!
dot Buy 5 Boxes of Copier Paper--Get the 6th Box Absolutely Free!

Tip 3...Use Line Illustrations Or Photographs.

Illustrations work best when you show products in-use.
dot Illustrations enhance credibility, understanding, and create desire.

Tip 4...Use Your Logo In Your Coupon.

Use of logo: builds company identity and awareness in the marketplace, enhances your image, lends credibility to your offer, and improves response.

Tip 5...Make Effective Use Of White Space.

Dont clutter. Dont cram.

Tip 6...Sell The Benefits.

Save time, save money, increase profits, protect your family, improve your standard of living, be happier, improve your health, increase your comfort, more convenient.

Tip 7...Appeal To The Self-Interest Of Your Customer.

Your customer is only interested in what you can offer him or her. Your customer will only buy the benefits-of-use of your product or service. Let me say that again...your customer is only interested in the benefits of use of your product...not the product itself.

Tip 8...Make Effective Use Of The 17 Most Powerful Words In Advertising.

Free, now, new, how to, save, guarantee, money, easy, simple, you, proven, love, results, discovery, fast, amazing, profit.

Tip 9...Always Up-Sell.

Offer extras when a customer requests information or places an order. Always suggest related items. Point out the added features and benefits of a higher priced item and then show the customer specifically how these features will make their life easier, safer, etc.

Tip 10...Spread Your Specials Around...
Consider The Traffic Pattern In A Retail Store.

Set up product displays so that you force your customer to walk the entire expanse of your store. Your impulse buys will increase dramatically when you expose your customer to more products by well planned placement of sale items.

Tip 11...Capture Your Customers Name, Address, And Telephone Number.

Develop An In-House Mailing List For On-Going Direct Marketing Use.
Your customer list represents your most valuable asset. Your greatest potential for sales and profit lies in the customer database.

Tip 12...Do Not Stop After The Sale.

Create a planned programme of continuous follow-up to your customer list.
Use ride-alongs, invoice stuffers, new catalogues, new product brochures, special sale flyers, preferred customer sales and discounts, customer appreciation events, more coupons. Keep your customers going back to YOU!


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