add something special!
Idea Starters
Include the centres events calendar in the booklet
Include the store directory with contact details
Give a free gift with the booklet (Either internally or externally)
Create a treasure hunt
Create a competition:
Give away a sponsored hamper
Give away a shopping centre voucher
Extract marketing lists:
Booklet Subscription
Competition Entries
Introduce/Enhance loyalty programmes
Combine with other initiatives/projects/drives/events
Reward coupon users by giving a gift or voucher for every number of coupons used
The coupon booklet can be designed to any specifications
Offer bi-weekly coupon over two months to promote usage
Make the booklet fridge-friendly by adding a magnet on the back
